To succeed in the next decade, channel partners must deal with the emerging trends of increased priorities in solving business issues, and streamlining processes rather than adding technology solutions. Business owners and their leadership teams have steadily shifted focus to replacing capital expenses with operating expense. This allows cash to be controlled and costs can become variable and manageable.
Understanding this culture shift, and making the necessary adjustments to the business MMI built to support and enhance the channel, has allowed me the opportunity to be considered a 2013 Channel Chief.
MMI has chosen to lead with value recognition within the channel rather than volume sales. We accomplish this by:
Designing services and software programs that will scale to meet the ever changing demands of the industry;
Offering an elegant and comprehensive portfolio of related software modules that are easy to use and lend themselves to the ease of doing business models for the client;
Ensuring we are focused on best practices within the industry, and are designing solid business processes to anchor and leverage our software solution;
Building a strong sales, consulting, and services organization with over 100 years of combined industry-related experience and knowledge;
Being open to change and the demands of the market, and moving quickly to solve any related problems that arise from those changes or demands.
Helping customers leverage automation to decrease cost and increase annuity revenues is a key opportunity for MMI. Our customers demand a platform that can accommodate the replacement of archaic revenue procurement processes related to annuity renewals.
Any level of distraction or inattention may result in a lack of customer satisfaction required for relationship maintenance, can slow down or stop the flow of ideas, and ultimately result in degradation of our most important resources – an innovative spirit and associated intellectual capital. Having dedicated services resulting from our need to support new industry initiatives, and designing relevant business processes that support our valued offering, the ONEview platform, ensures long-term valued relationships and success.
In a world where technology continues to become a commodity, MMI strives to become our client’s strategic partner by leading the channel in our knowledge base and the ability to react quickly, delivering improved new software enhancements faster and with greater agility. Learning is an essential piece of the equation for MMI; and based on learning the lessons presented to MMI each day, in order to succeed we assume full responsibility for customer support, market development, and the cultivation of long-term customer relationships.
If you haven’t already, I encourage you to come learn with MMI, and help us successfully LEAD the channel into the next decade and beyond.